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Jeep asked to change name of its SUV by the Cherokee Nation – Ars Technica

The Jeep Cherokee name “does not honor us,” says Cherokee Nation Chief Hoskin.

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Enlarge/ The SUV currently known as a Jeep Cherokee.
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It’s time for Jeep to reconsider calling its SUVs “the Cherokee” and “Grand Cherokee,” says Cherokee Nation Chief Chuck Hoskin, Jr. This marks the first time the Cherokee Nation has directly asked Jeep to stop using its name for vehicles, something the brand has done for the past 45 years.
Although the Cherokee Nation has commented on the name in the past, this time, the debate was reignited by Car and Driver,…

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