Technology
All the data Google’s apps collect about you and how to stop it – Wired.co.uk
Google’s business is built on data. But it doesn’t have to be this way
Google makes its money through selling advertising the more targeted an ad is to you and your interests, the more money Google makes. And to do this, Google needs data lots of data. Every search, every click, every swipe of an app, its all combined to turn Google into one of the richest companies in the world.
In recent years Google has improved the ways you can control the data it collects but theres still more that can be done to help people understand what theyre handing over. Enter Apple.
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